It began in 1973 when Mary Ella Gabler (Peacock Alley founder) sold 250 patchwork pillows to Neiman Marcus for its storied Fortnight celebration. She chose the perfect name for her new company: Peacock Alley. The moniker harkens back to the Waldorf Astoria's famed gathering space of the same name, which was a long marble corridor where the well-to-do would congregate at the turn of the century.

By sourcing fabric from the finest, most responsible mills around the world - most notably in Portugal - and having them sewn in Dallas, Texas workshop by skilled, local artisans, Gabler created a line of high end, luxury linens that you can feel good about purchasing.